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Enhanced Personalization Capabilities in Sitevision 2024.09.2

With the release of Sitevision 2024.09.2, several new features and enhancements have been introduced, enabling developers to create more personalized and targeted user experiences. These enhancements, including the introduction of the TargetAudienceUtil interface, updated user search index capabilities, and improved content categorization, provide developers with powerful tools to deliver relevant content to the right users based on their audience memberships.

Published: 2024-09-25

Introducing the TargetAudienceUtil

A key feature of this release is the new TargetAudienceUtil interface, which plays a central role in dynamically evaluating users and determining their membership in specific target audiences. These target audiences are administered at the site level, allowing administrators to define audiences based on customizable criteria such as:

  • Virtual group membership: Users who are part of specific virtual groups.
  • User field information: Values in user-specific fields relevant to the segmentation.
  • UserData attributes: Attributes stored in Sitevision’s UserData.
  • Custom JavaScript evaluations: Custom logic written in JavaScript for more complex evaluations.

It is up to the creator of each target audience to decide which of these criteria to use when defining audience membership. Once a target audience is defined, it can be used to evaluate users through the TargetAudienceUtil. This enables personalized content delivery based on user attributes and behaviors, tailored to the defined target audiences.

For practical implementation examples, check out the community article on Enhanced Personalization with Target Audiences.

Categorizing Content by Target Audience

In addition to assigning users to target audiences, content such as pages and articles can also be categorized into specific target audiences using new metadata definitions. By categorizing content, developers can make certain that users only see the pages and articles that are relevant to them, based on their target audience membership.

Updated User Search Indexes

Another significant enhancement in Sitevision 2024.09.2 is the update to both the User Index and the User Identity Index, which now include a field that tracks the target audiences each user belongs to. This improvement provides developers with the ability to search for and target users more precisely based on their audience memberships.

New Components for Target Audience Integration in Apps

New components have also been introduced to help developers integrate target audiences into their apps. These components allow developers to build configuration interfaces where users can select a target audience or a list of target audiences.

This enhancement simplifies the process of using target audiences in custom apps, making it easier to offer personalized experiences and deliver content tailored to the specific needs of different user groups.